Niching Down on One Broken Cog
“People who find their purpose end up going very far.” Are millennials lazy? As the de-facto representative of my generation, I offer The One Broken Cog Podcast a twist on the popular complaint - millennials are purpose-driven. If we don’t have a strong “why” for what we are doing, we won’t show up to work. We see that our parents sacrificed for us … but they are miserable, and we won’t settle for that.
I describe how hockey pushed me towards business - I loved playing hockey, but the kids who had started playing at the age of four skated circles around me. I accepted I would probably never be Wayne Gretzky … but it occurred to me that if I started in business at the age of 14, I would be ten years ahead of my competition!
We also talk about:
- My obsession with LaCroix sparkling water.
- How I ended up a million dollars in debt before my agency took off.
- The “hack” I use to keep low-quality prospects from clicking on my Google ads.
- The book, movie, and album I would choose to bring with me if I was going to be stranded on a desert island for the rest of my life.
About the Show: Brian Olson is the host of One Broken Cog.